"This Business has Legs": How I Used Infomercial Marketing to Create the $100, 000, 000 Thighmaster Craze: An Entrepreneurial Adventure Story
The inside story of how Bieler started with no money, no product, and no experience, and somehow created a $100 million business selling the "Thighmaster" through infomercials. Far more entertaining and fun than any infomercial, and, in many ways, a mind-boggling book about how new industries are...
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| Fabricant: | Wiley |
| Numéro de la pièce: | |
| Prix le plus bas (CAD): | 37,17 $ |
Caractéristiques du produit |
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| Auteur : | Peter Bieler |
| Catégories d'affaires : | Marketing & Sales |
| Format : | Paperback |
| Marque : | Wiley |
| Title : | Title S-T |
